Positive Structural Tailwinds
- Benefiting from the persistent undersupply of housing in the UK
- Enhanced Government support and policy commitment to boosting UK housebuilding provide a favourable long-term backdrop
Strong Group Foundations
- Established and well-regarded brand
- High-quality land bank in desirable locations ensures future development potential
- Opportunity to accelerate value creation through selective land bank optimisation
Focused Mid-Premium Market Positioning
- Refreshed strategic focus on the attractive and resilient mid-premium segment
- Well-aligned to Crest Nicholson’s land bank, existing house building strengths and customer base
Clear Execution Plan
- Highly experienced leadership with a proven track record of operational excellence
- Motivated, skilled teams committed to delivering high-quality homes with first class customer experience
- Focus on operational discipline and process efficiency to support profitable growth
Sustainable Value Creation
- Attractive pathway for long-term value creation through balanced volume growth and margin enhancement
- Robust balance sheet underpinned by cashflow discipline supports investment for growth